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Share of donors giving via smart phone or tablet up 80% since 2013: how is your organization harnes


Heather Joslyn cites the recently released Campbell Rinker Donor Confidence Survey, which indicates that charitable giving via smart phone and tablet has increased 80% since 2013. How is your nonprofit harnessing this growing trend?

By Heather Joslyn

Title: "Campbell Rinker Donor Confidence Survey"

Organizations: Dunham and Company commissioned Campbell Rinker to do the research

Summary: The share of donors who use mobile devices to give has jumped 80 percent since 2013, according to the study. The survey of 400 adults who gave at least $20 to charity in the previous year was conducted last September at the behest of Dunham and Company, a fundraising consulting firm.

The data reveals the speed with which donors are picking up tablets and smartphones. "This makes it all the more imperative for a charity to have a mobile-responsive website and giving form," Dunham and Company President Rick Dunham said in a statement.

Among the findings:

  • Eighteen percent of donors said they used their mobile device to give, up from 10 percent who said the same two years ago.

  • Donors under 40 were responsible for the largest jump in giving by mobile device: 21 percent gave that way in 2015 versus 9 percent in 2013.

  • But charity supporters age 60 and up are also more likely now to give using a tablet or smartphone. Thirteen percent gave through mobile devices in the current survey, compared with 7 percent in 2013.

  • Seventy-nine percent of all donors in the survey said they have a smartphone, and slightly more than half own a tablet. In 2013, those figures were 62 percent and 33 percent, respectively.


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